Need More Clients?
New Marketing Course Approved by AIA
The recession has worsened an age-old problem: how to easily find more clients for firms big and small. An easy, proven solution has been discovered: effective in both good and bad economies that puts more clients into your practice. Even if you lack great employees, feel that clients won’t pay reasonable fees and don’t appreciate good design, it's for you.
I am thrilled to let you know about this One of a Kind Marketing Course solely for Architects. This New Course is approved by AIA and CSI, to name just a few!
Traditionally, Architects got projects by promoting their firm and services using strategies like networking, sending glossy brochures to explain what the architectural firm is all about, or by regularly reviewing different websites to identify potential RFPs. The “good old days” where strategies like that sorta’ worked are over and gone forever.
This new course describes the critical components of a successful Architectural Marketing System so you can get the type of clients and projects you want to work with, from external to internal marketing, with specific strategies to increase your website and your telephone sales effectiveness.
More precisely, you will learn the following:
- distinguish internal and external marketing systems that you need to have in place and how to make the transition between the two
- why you need to use effective Problem / Solution marketing strategies
- the reasons to have an effective Marketing Funnel as a Qualifying Step
- 13 methods for achieving an effective website so you can review your website with these methods in mind, and
- four key points for effective use of the telephone and how to prepare an effective telephone script for your firm to obtain all the information you need to get to “Yes.”
It will take you about just One Hour to get One Education Credit from AIA for this Marketing course. The best part is that it is available to you for FREE, thus, you have nothing to lose and everything to gain: more of the Clients with the type of Projects you want!
"There was extremely useful information in this AIA approved Free Marketing Course. Using a lot of the strategies talked about in the course, I designed my new website and had it done for a mere $500. I was surprised that it produced two jobs and two possible future projects in less than 30 days. As said in the course, "if you don't have a smart website, you don't exist."
Jim Buie, James C Buie Architect, Inc. Raleigh, NC
It is now available to you for Free at AEC Daily.
You don’t know about them?
They received this year’s Continuing Education AIA Award for Excellence and they are an online provider of courses for architects (all free of charge, courtesy provided by their sponsors…for this Marketing Course that would be me!)
They make it easy for you: you take the course on their website and they will report your credits to AIA on your behalf. You learn and earn for free and they do the paperwork for you.
It can’t get much easier than this!!!